How to increase the effectiveness of your marketing efforts and customer journeys with Salesforce

Customer Lifetime Value

According to McKinsey, customer lifetime value was established in the 1980s as a framework to forecast the net profit attributable to a customer over the entirety of their relationship with a company. For many companies, for all the effort that goes into acquiring a customer, they do not know how valuable that customer will be once they’re won. Not all customers are created equal, and we hear a lot from our customers that without a single, connected view between marketing and sales it’s hard to get true ROI. Marketing’s time would be better spent winning customers who are less likely to attrit, and have a higher value over the course of the relationship. Harnessing the power of Salesforce correctly, you can understand which are your most profitable customers, and create custom reports to track spend and revenue, by customer, from first click all the way to invoice.

Data-driven decisions

The number one power of combining everything on Salesforce is having real visibility of campaign performance and ROI. When Salesforce bought Datorama in 2018 they expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem.

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