Quick Tips: 5 ways to ready your retail business for peak season

1.Collaborate with your team

At Trigg, we have over 50 years experience working in-house with Retail brands. One of the most important things is that everyone involved in peak trading is on the same page. Make sure that your technical teams have been briefed on marketing campaigns, so they are prepped to cope with the additional website load.

2.Check your chatbots

With significantly more purchases being made online than in-store, your customer service team will likely be under some strain processing all the enquiries. If you have Chatbots, check that you’ve enabled them with the answers to the most commonly asked questions. Take the opportunity to update your FAQ page, and review your routing system to maximise efficiency.

3.Stress-test your eCommerce system

You work hard to drive traffic to your website, and on the right discounting strategy for your brand. Make sure that you maximise that expensive, hard won traffic by working with your systems integrator and eCommerce provider to capacity test.

4.Focus on customer experience

Take a final look at your website from the perspective of your customers. Are there any unnecessary steps in the checkout process, or any confusing layouts that hinder conversion?

5.Triple check your marketing

Make sure you’ve taken steps to help people engage with your brand, especially as store footfall is likely to be lower. Create a social media plan that fosters community, check your email sequencing to incentivise abandoned baskets and turn new customers into loyal ones, and align the whole team to the plan. When the team works together all your employees can be powerful brand ambassadors.

In conclusion

We know that it’s really tough out there: we’ve been there. Although you might be thinking about a complete tech overhaul, now is the time to make small changes to maximise the next season. If you need help identifying quickly what these are, or even for some additional pairs of hands to act as an extension of your team, get in touch with us.

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